18+ · Reaction no. 001
Fishbowl
The drink is the experience.
Blue pearlescent shimmer. Cocktail pearls. UV-reactive labelling. One ritual.
Fishbowl is REACT’s first experimental RTD cocktail — designed to make the drink part of the night.
Born in Birmingham.
The REACT idea
What if the drink was the experience?
Most drinks are made to be opened, poured and forgotten.
REACT is built differently.
We create drinks designed to become part of the moment — something you open, interact with, and remember.
Shake. Open. React.
The ritual
Shake. Open. React.
The reaction is the point. One sealed bowl, one ritual, finished by the person holding it.
Shake
Pure volatility, precisely contained.
Fishbowl arrives sealed and chilled. A few seconds of shake wakes the pearlescent shimmer and lifts the multicoloured cocktail pearls up through the electric blue — all before the seal is broken.
Open
Peel / Puncture.
Under the Peel / Puncture lid marked REACTION NO. 001 sits a tamper-evident seal. Peel it back, puncture it, straws in — the night has already started.
React
The reaction is the point.
Under UV, the labelling lights up. Fishbowl is built for the moment it lands on the table — the drink everyone at the table wants to hold.
Birmingham · late night
It only works when it lands on the table.
Detail — pearls suspended in the liquid
REACT's first hero product.
A cocktail made to be seen.
Electric blue. Pearlescent shimmer. Multicoloured cocktail pearls. UV-reactive labelling that lights up under club lighting. Fishbowl is designed to look different before you've even taken the first sip.
Citrus. Orchard. Electric.
Orange curaçao and lime meet crisp apple, honey and tequila. This is the current flavour direction; the final recipe may still change while we balance it.
Target retail
£8 — £10
We're testing the sweet spot before we build the first commercial batch.
Reaction No. 001
Current working specification
- 400 ML
- Net volume
- 15% VOL
- Strength
- ELECTRIC BLUE
- Pearlescent cocktail
- MULTICOLOUR PEARLS
- Suspended inside
- UV REACTIVE
- Labelling glows under blacklight
- SEALED FORMAT
- Peel / Puncture
- Format
- 400ml sealed fishbowl
- Strength
- 15% vol
- Per bowl
- 6.0 UK units · 684 kcal (estimated)
- Liquid
- Electric blue with pearlescent shimmer
- Pearls
- Multicoloured cocktail pearls, inside the drink
- Labelling
- UV-reactive artwork — glows under nightclub blacklight
- Ingredients
- Blue Curaçao, Tequila, Lime, Apple, Honey, Green Apple
- Closure
- Tamper-evident seal under a Peel / Puncture lid
- Serve
- Chilled. Shake. Open. React.
Subject to formulation, packaging and supplier validation.
Proof of demand
—
people on the list
We greenlight the first production run at 1,000 first-drop signups. That number is the whole point of this page — it tells us, and anyone backing us, that Fishbowl has real demand before a single bowl is filled.
Counter shows real signups, live. No inflated numbers, no fake social proof.
Help us build it
Born in Birmingham.
Built for everywhere.
REACT starts in Birmingham — a city built around nightlife, culture and people who know how to have a good time. Birmingham is where the first reaction starts. The ambition is much bigger.
We’re building Fishbowl with the people who’ll actually drink it. Tell us where you’d drink it, what you’d expect to pay and whether you’d actually buy it.
- 01
First access
Be first to know when Fishbowl drops.
- 02
The build
See what we're testing behind the scenes.
- 03
The first reaction
Hear about the first real-world drops.
For trade
Bring the first reaction to your venue.
We’re looking for the first bars, clubs, promoters and events that want to experience REACT before the wider launch.
We’re selecting the first REACT venues now.
The React Lab · Reaction No. 001
Development log
We’re building this in public.
- 01TESTING
FORMULATION
Balancing the flavour direction and the alcohol base.
- 02TESTING
PEARLS
Colour, texture and suspension stability inside the liquid.
- 03TESTING
FORMAT
Bowl volume, wall thickness and how it holds on a table.
- 04CURRENT
PACKAGING
Seal integrity, peel lid and the printed clear-film lockup.
- 05NEXT
PROTOTYPE
First filled sample from a co-packer.
- Batch
- Reaction No. 001
- Volume
- 400 ML e
- Strength
- 15% vol
- Closure
- Peel / Puncture
How we're doing it
Built in public.
We don't want to disappear for two years and suddenly launch a drink.
We're building REACT in public — testing the product, listening to the people who want it and showing what happens next.
The story
Why REACT
exists.
I wanted to make a drink people talked about after they’d finished it.
Working around hospitality showed me that some of the best moments of a night aren’t created by another generic drink. They’re created by something unexpected happening at the table.
REACT is built around that idea.
The drink should create a reaction.
Cameron — Founder, REACT
For investors
Backing the
first batch.
REACT is raising to fund the first production run of Fishbowl and its route into Birmingham nightlife. This page is the demand instrument — the signup counter is the metric.
See the investor pageFishbowl is only the beginning.
One reaction at a time.
Future concepts are being explored.
Ready to
react?
Join the first people to try REACT. Born in Birmingham. Built for everywhere.
Join the first drop